In the first ad, which was out in the 1950s it is very time fitting.Back in those days being a woman meant being a “trophy wife” and being presentable in society. The ad (which has alot of words which requires alot of reading 
) uses these qualities that were desirable to woman at the time period to sell feminine care products. In the second ad which was out in the 70’s the ad becomes a little more risque than the first one. This ad promotes sex appeal which started becoming the desirable trait to women at the time. Both ads use the desirable feminine traits at the time to advertise in order to appeal to many consumers.
