1. My argument for my essay will be that though the modern beauty products endorse enhancing natural beauty, it still features flawless models like back in the days and still leads for young women wanting to strive for perfection. My paper will highlight the history of advertising in the make up industry and see how the technique of advertising them changes throughout time. I will also try and analyze the correlation between these flawless women being featured on women and the self esteem of young women (if i can find the research that has been done).
2. I expect to discover that make up companies constantly try to reach out to their target audience based on my research thus far. Whether it be using a beautiful model to boost up their sales or some role model, they know that the spokesperson plays a vital part in advertising make up.
3.
http://en.wikipedia.org/wiki/CoverGirl_%28brand%29
this website gives a good background history of what the company has done so far. I do realize that wikipedia should not be too relied on. But I figured that by learning about names of models they have used, I will have keywords to search for when I do more research. This website let me know about what queen latifah (a recent spokesmodel) has supposedly said about the brand “During the same interview Queen Latifah also stated that with her as the new face of CoverGirl it inspires women of color along with highlighting natural beauty.” which will fit perfectly in with the point that I want to make.
http://scriptorium.lib.duke.edu/adaccess/
this website is perfect for me to find ads over different time periods which will help me support my argument and discover the different tactics used by the cosmetic industry over time as well.
4. What else do you need to do? What elements of this paper are still not clear to you?
I still need to figure out if it is possible for me to find surveys/researches done about cosmetic ads and self esteem issues. I also feel like I need to figure out if I want to stick to the argument that I have. Because I feel like I also could go in the direction of talking about how they use their different spokesperson to appeal to mass media. However, if I did this, I would feel like I am not doing the historical aspect and therefore not fulfilling the assignment. That’s pretty much what’s unclear to me right now.
November 15, 2006 at 11:38 pm
1. you make a good argument, however it is too broad. Through your research, narrow it down to either one product or one brand.
2. you’ve done some research, but you admit yourself that you need to do a lot more (which is ok, i do too)
3. the wiki is not necessarily reliable, so i wouldn’t use it as a source directly for your paper but as a source to find more sources. trust me on that one, i learned my lesson last year with that. The second looks reliable as it’s related to a school
4. this sound like it will be an interesting read, you just need to narrow it down some. “My paper will highlight the history of advertising in the make up industry and see how the technique of advertising them changes throughout time. I will also try and analyze the correlation between these flawless women being featured on women and the self esteem of young women (if i can find the research that has been done)” – you may only want to answer one of these, as, depending on the amount of information, could each take up a rather long paper.
November 16, 2006 at 12:05 am
Your paper topic sounds good, however, it sounds very broad, and you’ll more than likely get a lot of information. You seem to have done some good research so far, and it seems like you’ve used some very reliable resources. I think that your topic will be very interesting; I’d just recommend that you narrow your topic down a little bit to make your research a little easier.
November 16, 2006 at 12:18 am
Baby Girl!!
I just wanted to leave you a nice little note. You are cute, and any paper you write about will be worth reading. Especially you with makeup, I’m sure the two of you will get along great. I like your ideas for the paper…I have already done my five comments I just wanted to write to you because I LOVE YOU!!!
November 16, 2006 at 1:40 am
sounds like a great idea. Some good thoughts and is a creative topic. I look at beauty products today in malls and on television advertisements and notice your ideas on how beauty is protrayed. This is very interesting. Maybe site some more sources and broaden but other than that it sounds good. Great idea
id love to read it!