Research Paper- Rationale

November 15, 2006

1. My argument for my essay will be that though the modern beauty products endorse enhancing natural beauty, it still features flawless models like back in the days and still leads for young women wanting to strive for perfection. My paper will highlight the history of advertising in the make up industry and see how the technique of advertising them changes throughout time. I will also try and analyze the correlation between these flawless women being featured on women and the self esteem of young women (if i can find the research that has been done).

2. I expect to discover that make up companies constantly try to reach out to their target audience based on my research thus far. Whether it be using a beautiful model to boost up their sales or some role model, they know that the spokesperson plays a vital part in advertising make up.

this website gives a good background history of what the company has done so far. I do realize that wikipedia should not be too relied on. But I figured that by learning about names of models they have used, I will have keywords to search for when I do more research.  This website let me know about what queen latifah (a recent spokesmodel) has supposedly said about the brand “During the same interview Queen Latifah also stated that with her as the new face of CoverGirl it inspires women of color along with highlighting natural beauty.” which will fit perfectly in with the point that I want to make.

this website is perfect for me to find ads over different time periods which will help me support my argument and discover the different tactics used by the cosmetic industry over time as well.

4. What else do you need to do?  What elements of this paper are still not clear to you?

I still need to figure out if it is possible for me to find surveys/researches done about cosmetic ads and self esteem issues. I also feel like I need to figure out if I want to stick to the argument that I have. Because I feel like I also could go in the direction of talking about how they use their different spokesperson to appeal to mass media. However, if I did this, I would feel like I am not doing the historical aspect and therefore not fulfilling the assignment. That’s pretty much what’s unclear to me right now.

research projecttttttttt

November 1, 2006

for my research project i would like to research the history of advertisement in make up. i don’t know how specific we are supposed to be but if i can, i’d like to do either a brand that has been around for awhile and compare the difference in their ads or a specific product irregardless of its brand and compare how they are advertised. this is actually a very interesting topic to me becuause i use make up and i get very into brands, and i am very particular about the make up i use an d i know as bad as this sound, how products are advertised affects whether or not i buy make up very much. this would also be perfect becuase i read alot of fashion magazines/tabloids so i come across alot of current ads.

beauty rediscovers the male body-questions for a second reading

October 25, 2006

1. Bordo is a very slow writer compared to me. She takes time to describe and examplify every point she makes in the essay. She will make her point then use easy to understand and relatable examples to make sure that the readers can fully understand the point that she is making. She goes in to details (though they may not seem as formal like other writers because of the lingo she uses and because she talks about her own personal feelings) which makes the essay more of an enjoyable reading that might appear in a magazine rather than in a collection of essays like this which contains writers with writing styles like Percy. She makes me realize how much I do not go in details with my point and sometime s my writing seems as if I assume that the readers automatically know what I am talking about. I would be interested in trying out Bordo’s writing style and incorporate my feelings and personal expereinces (which I wastaught not to do in high school) though I still might feel like my writing is too informal if I wrote in this style.

2. The subsections in the essay are organized by first starting out with her main point (with references to writers or philosophers) and then personal examples or examples from the media that support her main points. So in her writing it goes from serious to less serious in a section then starts again with serious when a new subsection starts. The slowest reading for me would be where she presents her points in a formal manner because this does not cope well with my a.d.dness. The loudest parts are where she becomes very descriptive to the point where I can illustrate what’s going on in her examples (even though these are the risque parts). The slowest parts are placed in between the loud parts which helps with the rhythm of the reading becuase as soon as I start to get bored with the reading, an interesting part comes up and captivates my attention again. These loud moments, that actually capture my attention mor e than the serious parts where the points are made with words and not imagery created by words, allows her arguments to become more effective in terms of being convincing.

3. Bordo states “women may dread being surveyed harshly… but men are not supposed to enjoy being surveyed period. It’s feminine to be on display. Men are thus taught… to be a moving target. Get out of range of those eyes, don’t let them catch you- even as the object of their fantasies” (172) In this she talks about how society has made it so that it’s bad for women to be judged harshly when she inhabits the subject position but it’s bad for men to be judged at all (be in the subject position). She also supports it by writing about what Ashbery said (176) about how male nude photography is overexposure when this overexposure happens to women all the time. Bordo strengthens her argument very strongly when she says substitute this argument (Ashbery’s) with words blacks and whites for women and males on page 177. This becomes very convincing because readers are able to see how offensive this statement can be with this substitution.





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deconstructing ads part 2

October 11, 2006


Deconstructing Ads

October 11, 2006

In the first ad, which was out in the 1950s it is very time fitting.Back in those days being a woman meant being a “trophy wife” and being presentable in society. The ad (which has alot of words which requires alot of reading 😦 ) uses these qualities that were desirable to woman at the time period to sell feminine care products. In the second ad which was out in the 70’s the  ad becomes a little more risque than the first one. This ad promotes sex appeal which started becoming the desirable trait to women at the time. Both ads use the desirable feminine traits at the time to advertise in order to appeal to many consumers.

Susan Douglas- Questions from Second Reading

October 4, 2006

1. Douglas uses sarcasm and wittyness? (is that a word?) in her essay i n order to make her point. One thing she is bothered by is the fact that the media is sending the messages that women shouldn’t have “orange-peel like skin”. It kind of sounds like Douglas is almost asking women to have “orange-peel like skin” but her underlying message in her images that she values is to not conform and try too hard to look a certain way just because that is what the media is telling you to look like.

2. Douglas uses sarcasm and wittyness (again, is that a word?) to attract readers. Her way of writing this essay appeals to readers because it’s not just another essay where the author just writes and states his points and tries to convince the readers in a dry and dull way. In the essay Douglas emphasizes that the media is responsible for creating these ideal images of women that the every day woman desires to be like. In the process of these women trying to look like theses surreal images of women from the media, they are losing their own individuality which is at stake from the media creating these images.

Ways of Seeing, Second Reading Questions

September 20, 2006

Berger seem to see that without history, art is hard to perceive. He seems to want the background history in able to appreciate art because this allows him to see what the artist might have had on his mind when trying to express him/herself through art. Therefore, if Berger has not “discovered” the past or recovnized  it for exactlty what it is, his writing about the paintings could ultimately mean nothing  if he wants to know the history in order to appreciate it. If it’s not the case, if he can appreciate art without the history behind it, ,then it would not be pointless.

Berger’s theory is that you would need to know the background information in order to fully apprecicate the artwork. Therefore, if there is a painting offered by the unnamed art historian in a case of “mystification”, he would not be able to understand nor appreciate the artwork because he would not know what the hidden meaning that the artist is trying to portray in his work.

Walker Percy- Questions for a second reading

September 11, 2006

1. I feel that as Percy progresses with his thought process in the essay, he is ultimately trying to prove his point that we should try and experience things on our own instead of going by what other’s say. At first, it seems like Percy has a pessimistic view of the world that no one can have their own experiences because of the preformed complexes of the world. I feel that as the reading progresses it Percy continues to illustrate that when people are too worried with matching their experience with the preformed complex, they lose the true meaning of the experience which is to have their genuine experiences. Therefore I feel that Percy was trying to say that we should focus on forming our own experiences instead of trying to say that we can’t have genuine experiences anymore because almost everything has been discovered already.

2. I feel that Percy’s concerns represent the interests of everyone who cares to gain knowledge instead of trying to get things correct in life. For example, I think being a student is perfect for his point. If Percy’s points are followed, it would be in one’s best interest to learn how to do work on their own even if they are wrong instead of having someone else show them what the right way is because when they are shown the preformed complex, students will be too concerned with whether or not they are doing the “right work” instead of learning on their own.

Walker Percy’s “The Loss of the Creature”

September 6, 2006

1. The question that the reading left me with the most was whether or not Percy took his own points in to consideration when he wrote this essay. Percy’s main point is that people will never be able to value something the same way as another person. If this is true, how are we supposed to be able to comprehend and think about his points the way that he wants us to?

2. The part that I struggled with the most in the reading was simply trying to keep up with what Percy was saying. He had very valid points that were illustrated in his essay but I needed to reread what he said a several times in order to fully understand his points.

3.  The reading’s main point of the essay related back to our discussion of cliche. The example of the grand canyon illustrated this perfectly. Percy discussed that the value of appreciating the grand canyon can not be shared among people because of our differences. This relates with our discussion of cliches in the sense that even though people might be using the same cliches, the meaning and the value of what we are trying to say varies because of the fact everyone’s differences and biases.

The reading also talks about how sightseers have a preformed symbolic complex when going into experience sightseeing the grand canyon. Cliches work in the same way because they are also preformed symbolic complexes that people use.

college experience 4

September 4, 2006


This picture represents hall bathrooms. A lot of people experience hall bathrooms for the first time in undergraduate colleges. Many people have to get used to sharing bathrooms when they live in dorms in undergraduate college.